Toyota will discontinue its line of Scion cars later this year.
Scion was formed in 2003 to attract a younger American market with experimental designs and easily customizable body kits. You may remember the infamous “toaster shaped” XB model. Although more a million cars were sold nationally, several years of slumping sales and a lack of connection to the intended market are being blamed for the decision.
But here in Hawai‘i, local dealerships sold more than 12,000 Scion cars, with half of those sales going to people under the age of 35.